Also known as Apulia
The heel of Italy — sun-soaked, plush reds at friendly prices.
Puglia's long, flat peninsula is one of Italy's sunniest and most productive regions. Primitivo (Zinfandel's twin) makes rich, jammy reds, while Negroamaro in the Salento gives earthy reds and some of Italy's best rosato.
Country
Italy
Climate
Hot, dry Mediterranean
Key grapes
Negroamaro, Zinfandel
Areas to know
4
Sub-regions and appellations you'll see on the label.
Salento
Negroamaro heartland and rosato
Primitivo di Manduria
Ripe, powerful Primitivo
Salice Salentino
Classic Negroamaro blends
Castel del Monte
Nero di Troia in the north
Local classics and safe bets.
Say it at the table
“Puglia is Italy's sunshine — Primitivo is the same grape as Zinfandel: ripe, juicy and soft. Great value.”
How Vinosoma trains your staff →Regions worth exploring next.
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Vinosoma gives your team tasting notes, food pairings and talking points for every bottle you sell.
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